& nbsp;? [Chinese shoes Network - Brand Dynamics] in golf star Dema (Under Armour) sponsored Jordan Sipi Si (Jordan Spieth) just a few days after the game to win the Masters, this sporting goods giant and appear in another completely different arena: the Boston Marathon. The company sponsored the star player Nicolas? ????????? (Nicholas Arciniaga) battles the full marathon, all of his pace last Monday directly update to the latest Twitter and Dema fitness tracking application Under Armour Record in. During the televised Masters, who eventually won the Si Pisi India over the Dema's logo. In contrast, the coop Cheap air jordan 12 for sale online free shipping eration with ????????? can only be considered trivial. But it may be enough to show the long-term strategy for this sports goods giants: Track every step of the United States of recreational and amateur track and field athletes, and convince them of its new clothing Dema bring help. Today, Dema and Nike sports goods companies increasingly move closer to technology companies, their applications and digital ecosystems is no longer confined to the traditional gym and playground. Fitbit and Apple Watch popular in the era of networked fitness increasingly become a battleground: if the field to track the fitness arm Cheap air jordan 12 taxi for sale online free shipping aments to win the war, it is possible to fully tap this huge gold mine fitness enthusiasts. Dema executives on Tuesday said the company has built the world's largest digital health and fitness community, its Connected Fitness platform now has more than 130 million unique users. It has been able to achieve this success, mainly because Dema invested $ 700 million acquisition of a number of fitness applications company, which had acquired the MapMyFitness in 2013, in February this year it acquired MyFitnessPal and Endomondo. As the second-largest sporting goods company, which is the latest battleground between cheap jordans for sale Dema and Nike, but the company is currently in a backward position. Nike's mobile fitness applications NikeFuel boasts a large user, and store more data. In addition, because clothing sales and brand recognition of the Nike itself are much higher than Dema, but also give them a greater advantage. Because of Dema's market capitalization is only $ 19 billion, far less than Nike's $ 86 billion, so the move is not only costly for Dema, and a huge risk. This company, based in Baltimore, has spent heavily in the acquisition of a number of application developers, and therefore had an impact on revenue and profits, an Retro jordans for sale d share prices setback. But the strategy behind it contains significant benefits: either Nike or Dema, as long as the user can simplify the process of tracking sports, you can buy new equipment in the next time enhance the attractiveness of their products. Dema online fitness community in January this year, more than 100 million pieces stored motion records, the company believes that it can help them to develop more comfortable running shoes and T-shirts. But sporting goods manufacturers can not only provide recommendations for the user, through an agreement with e-commerce companies Zappos signed Dema MapMy cheap jordan shoes for men Fitness application can exercise history of the user to send a reminder to inform its sports shoes should be replaced as soon as possible, and Zappos same time with the purchase link. Dema CEO Kevin? Plank (Kevin Plank) said on Tuesday, a fitness tracker to help the company with the user to establish an unprecedented link. and - similar to the "Nike Air Jordan" mode, and a lot of sports stars Dema also signed an endorsement deal, which also helped the company to achieve good results: as its largest core business, the company's apparel business has been achieve 22 consecutive quarters of more than 20% increase, Cheap air jordans for sale and a record $ 555 million in sales recorded in the beginning of the year. But some of the company's executives still think, fitness tracking applications to promote sales may be better than celebrity endorsements. These applications can provide personalized campaign details, and able to get involved in more of a niche sport. Moreover, because the game of celebrity endorsements is also possible poor performance or athlete to make the company suffer injuries. fitness tracker can help the company attract the rapidly growing female sports enthusiasts. 13,000 users Dema online sports community, more than 60% we cheap foamposites re female. Plank said the company's female sports activities "at least a considerable business scale with men." Although Dema has strengthened against the female population of the marketing strategy, and hired a ballet star Misty? Cowpland (Misty Copeland) and supermodel Giselle? Bundchen (Gisele Bundchen) as the spokesperson, but Kaplan g admitted that the company's in-store display female product really small, and did not take advantage of them to create the campaign. Health and Fitness is the fastest growing applications on all types of calorie counting iPhone and Android platforms, the total number of ap cheap jordans for sale mens plications appetite or track record of more than 100,000 models of exercise. Dema For digital health very seriously, MapMyFitness headquarters earlier this year in Austin opened a 35,000 square feet (about 3251 square meters) of office. However, the current biggest question is: Are Americans really buy endless fitness tracking application which is beyond the company's control?. "If we can make everyone more exercise every week day, our business will be significantly improved." Senior Vice President of Networking fitness business Dema Robin? Thurston (Robin Thurston) said. (Chinese shoes Network - the most au Retro jordans for sale thoritative and most professional shoe News article: Waag shoes) following last year launched the first caused no small controversy, by the Belgian designer Raf Simons for Adidas to create Ozweego running shoes, will be in season launch after the upgrade of the Ozweego 2. Can be seen from the first wave of published this chalk White/Multi color rubber shoes in the design of the continuation of the appearance of a generation of avant-garde, and the use of colorful leather combined with mesh material composed of a shoe body, supplemented by sideways iconic "bubble" design a little embellishment, finally equipped w cheap jordans online ith comfortable FORMOTION sole and ADIPRENE + cushioning system is presented, and retain a sense of avant-garde style at the same time also for users provide a comfortable wear experience. At present, this shoe has been available through the Good Will Out The and other designated retailers, interested friends may wish to pay more attention to. X RAF SIMONS OZWEEGO 2ADIDAScolor: White / Blue / Pink number: B26077Price: at 289source: HBAdidas ACE 16+ Purecontrol as a pair of football shoes without laces to subvert the football shoes field, this has put on the blue coat. Now let's look at the second color this pair of official close. Adidas ACE 16+ Purecontrol football shoes overall look very simple, all shoes are covered with elegant blue. Many people think that in the design, this pair of shoes rather then Falcon style. White three bars and green decoration rather design sense. with the end of the League of nations, this pair of Shocking Blue 16+ Purecontrol ACE football shoes will be accompanied by the players in the 2016 European Cup and the Americas cup. In other words, the players will always wear this color until the next season kicks off when, Adidas also will bring a new design for the players. beautiful color, sexy style, this is the ACE 16+ Purecontrol, it sounded Adidas reforms. As a so much different series and before we can see the football shoes, Purecontrol the status of is undoubtedly special and excellent design, but won't let a person to the reform to feel awkward.Adidas Rose 3 " Nightmare" 2013-12-08 22:48:32; the new color Adidas today released a new Adidas Rose 3; " Nightmare" color, the color of the inspiration from the nightmare, so the choice of representing the devil purple tone. 12-24-12 the tongue represents the shoe's release date. The three bar and the sole are made of luminous material, which is very bright. It is reported that this Adidas Rose 3 " Nightmare" will be on December 24th Christmas Eve in the designated shop for sale, priced at $180.The day before Jordan Brand again released a pair of new color Air Jordan 1 Retro High OG, the designer of smooth leather and ordinary leather auxiliary build shoes, gold Nike Logo embellishment on the tongue, the color rubber outsole shoes, the overall feeling of low-key introverted, but also exudes a touch of luxury temperament. Effect on the feet is also very love, it is reported that the shoes in December 6th will be fully available, then love friends may wish to look at.