[Chinese shoes Network - brand observation In recent years, the momentum is very Meng Jin Dema beyond adidas successfully boarded the US market, the second-largest sports brand in the top spot after he spent a number of big acquisitions in the software technology investment The company, for the further development of the company has laid a good foundation. Therefore, the industry will have a voice: Dema able to get rid of Nike in the future. Of course, it is also not impossible. But a combination of factors from the current size of the market, Nike and Under Armour, and hold both the target population and other point of view, in front of Dema Nike still too immature. In every industry, there is always a undisputed industry leader, other companies can learn from them a lot of new things. Sports industry is no exception. When we think of this industry, the first thing in our minds is the Nike (Nike), a recurring in various sports equipment, sportswear and accessories, and so the above brands. Many companies have tried to emulate the success of Nik cheap jordans online e models, results have failed. In the past few years, the industry has cropped up another oft-mentioned names - Dema (Under Armour). The company is called Nike most powerful competitors. Many people believe that Dema has the ability to eat, Nike's market share in the next few years. Is this true? Experts say not necessarily. Here we analyze several aspects of the two companies. Company size Nike can create a monopoly in the sports industry, the primary factor is the most important factor is firm size. Nike's market value of nearly $ 86 billion, while market capitalization Dema about $ 17 billion, almost five times the Nike Dema. Nike is now trading near the price of $ 99.73 / share, but Dema at $ 80 / share or so. Only from trading volume perspective, Nike opened Dema great distance, at least for now. For Dema, I followed behind Nike, Nike, inspired by the success stories is a good thing; but to beat Nike, this task is a bit daunting. Another point of winning the Nike account of its dividend yield. Investors for Nike 1.1% dividend yield is ver Cheap air jordan 12 for sale online free shipping y satisfactory. Compared to this, Dema is more tragic, there is no dividend. The brand even more efforts in order to bring a more reasonable return to investors. geographical diversification In terms of geographical diversification, and global market development, Nike completely spike Dema. Currently, Dema mainly for the US market, only 10% of revenue comes from outside the region of North America. Nike in foreign countries have a very powerful influence. In the first quarter of 2015, Nike's sales in the United States, China and Western Europe, an increase of 6%, 17% and 21%, respectively. With the standard of living like India, China, Brazil and other emerging markets increase, Nike is ready to further penetrate these markets and strengthen its monopoly. Currently, China is the most promising of all in a market, but the market is only Nike contributed about 10% of revenue; this means that in this market there is still much room for development of Nike. Once the entire potential of this market is developed, Nike will easily become the industry s Cheap air jordan 12 taxi for sale online free shipping o that other companies can not match the leading companies. population coverage Nike's business in full swing, its sales reached $ 28 billion. Nike plans to lock several major groups, further increasing performance. "All of our efforts, the starting point is a consumer," CEO Mark Parker said to investors in a recent conference call, "Our passion for the consumer services, keen to seize the key prompted us to drive our growth. " The following are three of Nike's most valued consumer groups. 1. Women Nike expand women's sportswear, in particular sports underwear and tights. Nike Women workout clothes and running equipment in the last quarter of double-digit growth over the men and equipment sector, Parker said. The company also launched a series of fashion types of products, including some unconventional products, such as skirts and lace sweatshirt. 20 to 30 age group of women led a "sports and leisure trends," These consumers will buy tights for fitness, going out or brunch purposes. Nike said it expects to 2017, women's product lines can cheap jordans for sale bring $ 2 billion in sales for the company. 2. Young athletes Teen Nike sports participation in a growing audience group, Parker said. Nike through sponsorship, so that local leagues, clubs and sports leagues young athletes put on their products. Of course, the establishment of cooperative relations is also Nike to attract young consumers an important means and professional athletes. Currently, all NFL teams are wearing Nike equipment. In addition to sponsoring the team, they have also established cooperative relationships with many well-known athletes, including basketball star Kobe Bryant, and tennis champion Roger Federer. While the same in order to attract young consumers, Dema also started signing some famous athletes. 3. runners Most Nike's innovative attempt are concentrated in the running field, Parker said. Although Nike Running is also a key sector, but the category's performance did not reach the ideal standard Nike. "Nike pace of innovation faster than ever, our product line is also more robust," Parker said of the investors, "Ru Retro jordans for sale nning is our traditional sectors, but also our greatest category." Its new running shoes, including LunarTempo included, all of the long-distance runner and design. Nike is still running means innovation, aimed at an advantage when competing with Lululemon, Under Armour and Adidas. In addition, the company also updated Nike + running app. Nike + runners can route, distance, pace, time and calories track; you can also allow them to share photos, share with friends, compare progress. Nike also sponsors some of the worldwide grassroots running events to attract new consumers. Nike considerable investment in research and development, aimed their products more comfortable, more lightweight. With these new technologies, as well as substantial investment income, Nike is undoubtedly the sporting goods industry world leader. Dema Nike's highly unlikely to reach within a few years time. Nike's range of products, coupled with its excellent geographical diversification covered, precise objectives and market sense of smell, and the rapid development of emerg Cheap air jordans for sale ing markets in the next few years, Nike will reach new heights. 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Nominal on the theme of exercise enjoyment using you on this page irrelevant of Men of ages Female fashionableWellington. You must try relating to the outlet make sure you! And they are on cheap sale on our Original Moncler Jackets website. Style Of Men Moncler Coats Are Attractive" /〉[Chinese shoes Network - Brand News] cheap jordans for sale mens every Olympics, Nike is the best time to show high-tech product development. This year, Nike is for seven Chinese national team to participate in the Olympic event design shirt. China has about 500 million consumers 25 years of age, each bought a pair of Nike shoes, Nike shoes can sell 1 billion, such a huge market makes it difficult to refuse, which may explain the lower Nike China The reason to make a change in posture. generations of young people of different skin color to generate consumer enthusiasm Nike products, in addition to the stars of the advertising effect, new concepts, new indicators on the Nike sports products in development are thrown so much, Nike has become the sport of high-tech on behalf of the company, the high-tech aura so bright, dazzling, willing to pay to become prime minister of the young Nike abound. tech aura In mid-June this year, Nike MasterCard Center in Beijing Wukesong Stadium seven teams to join the Chinese national team has released a new range of competition clothing, including the Chinese national basket Retro jordans for sale ball team, track and field team, weightlifting team, tennis, beach volleyball, wrestling team and seven teams, including archery team Chinese Army will wear Nike clothing design appeared on the July London Olympics stadium. The competition clothing full of gimmicks. Chinese track and field team for the design of Nike Pro TurboSpeed ??race suit is one of the most eye-catching. Nike side said that wearing this garment will help to enhance the 100 meters sprinter 0.23 seconds performance, because the paragraph from golf clothing using local aerodynamic inspiration - Nike golf ball dimple draws design, to help athletes reduce aerodynamic drag, which will become one of Nike sportswear ever to reduce aerodynamic drag. Nike This product is also playing the green card. Nike says, Nike Pro TurboSpeed ??experienced 12 years of continuous research and development, after more than 1,000 hours of wind tunnel tests, and therefore an excellent game service performance, durability, but an average of 82% of the raw material of the part from polyester fiber recycling, in particular, this is the equivalent of 13 recycled plastic (9860,215.00,2.23%) bottle made. Nike said technology is not just used in the London Olympics the Chinese team, the United States, Russia, Germany and other countries on behalf of the team competition clothing will also use this technology. Nike this year to show the Olympic Games in London the other high-tech projects to the world view of the lightweight design sportswear. Due to advice from professional athletes, plus the adoption of a new patented technology, Nike shoes production of optimized transformation, unless necessary, the shoe minimize the amount of yarn, so that the upper seamlessly. After the shoes of all structural parts and appendages are assembled complete, Nike running shoes uppers a nine yards and a tongue portion of the weight of only 34 grams (1.2 ounces), the weight of the whole shoe is only 160 grams (5.6 ounces), Compared with the previous ultralight Nike running shoes Nike Zoom Streak 3, weight reduction of 19%. In 2011 at the World Championships marathon champion, runner-up, second runner-up are wearing running shoes Nike Zoom Streak 3, the London Olympics paragraph Nike running shoes ultralight than the lighter, so Nike CEO Mark & ??middot; Parker ( Mark Parker) confidently said: "footwear design and production will therefore be a dramatic change." R & D play the China card In addition to playing high-tech brand, Nike products in the research and development of the Olympic Games also marked the "China card." Nike has always stressed that the global market supply is the same product, not a market in order to meet consumers to open another stove, but Nike China London Olympics team designer clothing is an exception. Nike seven Chinese national team shirt design, into the rich Chinese cultural elements and design concept. On race suits, "Chinese" Chinese characters and "CHINA" English is the most iconic characters on the Chinese Army new equipment designs. Drawn from profound traditional Chinese culture for inspiration, Nike designers bold play in the collision of tradition and innovation, the complex Chinese characters and Chinese contemporary buildings intertwined strokes impressive atmosphere of the beauty combine to create a new character designs. In the "Chinese" Kanji characters, because exaggerated angle horizontal lines of a block is changed, make the font more vivid and unique. Chinese flag's elements are also integrated into one, a red star "country" as the words on the finishing touch, shine. In the uniforms of the Chinese basketball team neckline, printed with "ARISE, MARCH ON" (up and forward) slogan, inspired by the Chinese national anthem, intended to cheer for the athletes. Chinese men's basketball player Yi said: "The new uniforms and shoes more light, better ventilation, the design also incorporates Chinese elements, wearing such equipment makes me feel very proud, but also have more confidence to play well. And I also heard these race suits are made of recycled plastic bottles, I appreciate this concept of environmental protection "(Chinese shoes Network - the most authoritative and most professional shoe Information Centre).