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& nbsp; & nbsp; & nbsp; Adidas, Europe's largest sporting goods manufacturer in the world's second-largest sports brand. Reebok, the second-largest sporting goods maker after Nike and Adidas in the world's third largest popular sports brand. Recently, both formally unite --- August 3, adidas announced a price of $ 3.8 billion merger with Reebok industry. The main intention of this combination is directed at their most important competitor Nike, Nike's challenge to US dominance in the industry. This configuration will produce exactly and how kind of impact on the sports brand's future development pattern, this remains to be the test of time, but Nike and Adidas both world's most popular sports brand development and marketing strategies history indeed there are many places worth We went to learn. & nbsp; & nbsp; & nbsp; Adi: In the Olympics as a stage & nbsp; & nbsp; & nbsp; 1928, when company founder Adi Dassler, for participation in Amsterdam? Olympic athletes sewing start first pair of sneakers, Adidas's history is closely linked to the Olympics together --- at least three times more than the official supplier of Olympic qualification, at the Athens Olympics, Adidas to all 28 sports The 26 provide equipment. In fact, it is such an international sporting event for the buy cheap jordans online Olympic Games Adidas provides the best platform for display products quality, it is also characteristic of this marketing achievements later Adidas. & nbsp; & nbsp; & nbsp; Adi Dassler and his successors have only one conviction:? To provide the best products for athletes, allowing them to better results. And like the Olympic venue of this international inspection of product quality is undoubtedly the best base. Globally, Adidas's marketing strategy is mainly adopted a strategy and world-class sporting events closely, and signed an endorsement deal with the project team and the gold medal athletes, carry out mutually driven brand strategy. In fact, for the sporting goods company, the Olympics, the World Cup, NBA, gold medalists and so influential and reputable endorsements huge way itself is the best form of publicity. Although Adidas, which owns a number of well-known athletes as a spokesperson, but the company's sponsorship activities focus was more biased in favor of large global sporting events, sports organizations and teams, such as the Olympics, the European Football Championships and the World Cup. This strategy allows adidas to link themselves with the most exciting event together. This emphasis on individual athletes sponsored practice the difference is in th cheap air jordans e hope of success and a model for the performance of athletes outside the arenas of the latter to a greater extent. In addition to the World Series, the Adidas also sponsors national and regional teams around the world. It is sponsored national football teams Germany, Spain and France, AC Milan and Real Madrid football club teams teams, the New York Yankees baseball team and the San Francisco 49ers football team. Team spirit is the center and its numerous fans where the pursuit of life, which sponsors the team to establish contact with customers to promote their brands to provide a unique opportunity. & nbsp; & nbsp; & nbsp; rely on this set of marketing mode, Adidas in the 1960s and 1970s can be described as thriving. & nbsp; & nbsp; & nbsp; However, the 1970s, Adidas did not realize that the movement of civilians has become a trend, or to focus on professional sports shoes. Since the failure of the market and competition situation of underestimation of the expected sales, Adidas status has been challenged, and finally be replaced by Nike in the late 1970s. & nbsp; & nbsp; & nbsp; Nike: pyramidal image promotion strategy & nbsp; & nbsp; & nbsp; Nike originated in 1962, pioneered by Phil Knight, at that time? named "Blue Ribbon Sports" in the 1970s officially chan air jordan 11 space jam for sale ged its name to Nike. 1980 accounted for about 50% of US market share, initially over Adidas sports shoes in the United States take the top spot in the industry. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (JustDoIt)" slogan. & nbsp; & nbsp; & nbsp; much of the 1980s and 1990s, professional athletes are like a hero worship, so Nike has invested heavily, please successful, attractive products of well-known athletes endorsement, take a pyramid image promotion strategy. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. The number of top athletes is least, but has a strong radiation. Athletes for the use of products that do more than a propaganda Nike, but only the most successful Nike. Nike has a word, the secret of business is for the athletes to produce high-quality shoes, let them go in the fashion front, other people will follow the market to follow. & nbsp; & nbsp; & nbsp; 1984, Nike and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, and in an unprecedented courtesy --- use Jor Cheap jordans online air jordan 11 blackout for sale dan's name on the Nike sports shoes. The total value of Jordan's total of up to $ 1 million per year. The price is five times Adidas or Converse out of the price. Both companies believe that Jordan, but it is a product spokesperson, no one thought he would become a market strategy and the entire athletic footwear, apparel core production lines. "Fortune" magazine has been published in an eye-catching reports that it was the financial situation of Nike, signed such a contract it is a big mistake. Results have proved that this contract is a "victory" of the transaction, which is largely thanks to Jordan, he exceeded many people's expectations. Influence Jordan Nike is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, Nike running shoes to be taken of the circle, a big issue in the United States just became popular basketball. Almost overnight, if not from the sales point of view, high-end basketball shoes, Nike has become the dominant product. & nbsp; & nbsp; & nbsp; In addition, Nike's first "ambush marketing strategy." According to advertising experts believe that the effectiveness of advertising does not depend on how much advertising spend, NIKE often big advertising before and after the Olympics, peop jordan retro 14 white/fuchsia blast/black le mistakenly think that this is the Olympics advertising. 1996 Atlanta Olympic Games, NIKE has not become TOP partner. But it's in the Olympics park, rented a parking lot, built a theme park, please sign star went to a show, while carrying out various activities, the results of which had become the biggest winner, the American people believe that it is the Olympic Games sponsor.Download (646.28 KB)Vans continues to design the new shoes for the dead flying gens, but this ERA 59, World, Track series is precisely for the dead flying race but lives. This series of two shoes, made of suede and nylon, can be used to protect the wearer from damaging them". Wearable and minimalist design, I believe it will attract the eyes of the dead now flying family. This section is now available on Premier, and friends who like you can pay attention to it.fashion Japanese fashion godfather Hiroshi Fujiwara Hiroshi Fujiwara of fragment design leader again this year with a series of well-known sports brand NIKE cooperation godfather in turn pushed to the climax. Coupled with the trend of pushing the POOL Aoyama concept store, no doubt the trend headlines this year is none other than non-godfather. The fan we bring you Nike Roshe LD-1000 OG Series List. With navy blue overall theme, with yellow Retro jordans for sale conducted and yellow as the theme, with red be. In stark contrast. In the classic LD-1000 Roshe Run shoes with the perfect combination of modern ingenuity. Finally equipped with white running shoes outsole presents, giving a unique retro fashion sense of movement. This time the shoe is on sale in its official shop, interested friends may pay more attention.& nbsp; & nbsp; yesterday morning, Jimei industrial and commercial law enforcement officers at Shek Kwu Road, Commercial Street and Cen head commodity Street, and seized five selling fake brand-name black shoe, the scene seized all kinds of fake brand-name sports shoes, leather goods, socks up to 236. & nbsp; & nbsp; law enforcement officers found during inspections, Shek Kwu Road located along the street in a more than 30 square meters of shoe store, the store display cabinet there are more than 30 kinds of common brand sports shoes and leather shoes. On the surface, this is an ordinary retail shoe store, can be attentive Law enforcement officers found hidden in the wall on the store shelf, displays "Nike", "Adidas" and "brand name" sports shoes. Law enforcement officers asked the owner to show sales authorization, but the owner was bewildered: "?! What authorization ah I do not" carry out law enforcement officers on jordan 3 katrina 2018 the spot verification, we found that these "brand name" products not only rough work, and no trademark brochures, etc., are all counterfeit products. And its price is very low, a pair of market price "Nike" sneakers nearly a thousand dollars, and here only sell 100 yuan, attracting a lot of cheap customers. & nbsp; & nbsp; the Nike trademark attorneys said that these shoes rough work, with a clear glue pungent taste, long-term wear of such poor quality shoes can easily cause foot odor, causing athlete's foot. In addition, the heel and the sole strength is not enough, when the motion is likely to cause injury. & nbsp; law enforcement officers on the spot withheld these Pong brand. Then also investigated five such continuous black shoe, a total withheld all kinds of fake brand-name sports shoes, leather goods, socks up to 236. Business sector to remind consumers to buy brand-name products should go to regular stores, so as not to be deceived.? Adidas Originals Tubular Doom variant from the new version of Sock, and this time exposed two new color design. From the photographer @sneakerprophet_ released photos of shoes; can be seen, two colors are used blue and pink shoes made of Primeknit, with the same color suede heel straps and nylon laces echo uppers, white exaggerate jordans on sale online d outsole finally presented similar YEEZY BOOST equipped with 350 V2. At present, the official has not yet disclosed the two Tubular Doom Sock specific offering information. ?? -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! 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